Jeans by Mud Jeans

Regular Dark Blue Jeans – €98

These jeans are a classic straight leg style with a slightly tapered leg, meaning that the leg slims down from the knee to the ankle. The “Regular Dunn” jeans style can be worn as a regular fit or a little loose if you go up one size. They are made at a Mud Jeans factory in Touza, Tunisia, using 99% BCI certified cotton.

Mud Jeans is an award-winning European brand that ships internationally. They have developed a unique and highly innovative business model based on the idea of a circular economy, where waste is turned into something new and harmful consumption is reduced.



Environmentally FriendlyReducing textile waste is built into the DNA of Mud Jeans. Not only does recycled demin use significantly less water than new denim, Mud Jeans work with manufacturers who are using extraordinary filtration and laundry techniques that reduce water consumption and the use of polluting chemicals, and recycle up to 90% of the water that they use.

Cotton production accounts for roughly 25% of the global insecticides market; Mud Jeans support sustainable farming by working with Better Cotton Initiative (BCI) and Global Organic Textile Standard (GOTS).

If you send them your unwanted jeans, Mud Jeans will upcycle them into one-of-a-kind vintage pieces or reuse all of the materials and turn them into yarn for new products, and give you a 10 euro discount on your next purchase. Jobs are not lost through this business model: in fact, new jobs are created in the field of recycling and remanufacturing.

Fairly Traded

Fairly TradedMud Jeans list all of their manufacturers on their website’s About Us page. They select their manufacturers carefully and are totally transparent about where each item of clothing was made, and are totally committed to ensuring safe working conditions for everyone in their supply chain. They are a member of the Fair Wear Foundation, and partner with the Fairtrade Foundation.