Reducing textile waste is built into the DNA of Mud Jeans. Not only does recycled demin use significantly less water than new denim, Mud Jeans work with manufacturers who are using extraordinary filtration and laundry techniques that reduce water consumption and the use of polluting chemicals, and recycle up to 90% of the water that they use.
Cotton production accounts for roughly 25% of the global insecticides market; Mud Jeans support sustainable farming by working with Better Cotton Initiative (BCI) and Global Organic Textile Standard (GOTS).
If you send them your unwanted jeans, Mud Jeans will upcycle them into one-of-a-kind vintage pieces or reuse all of the materials and turn them into yarn for new products, and give you a 10 euro discount on your next purchase. Jobs are not lost through this business model: in fact, new jobs are created in the field of recycling and remanufacturing.