T-shirt by Alternative Apparel

Organic Cotton T-shirt – $46

This classic crew neck tee is made from 100% organic pima cotton, and comes in two different colour options. We can’t overstate just how soft, flattering, and comfortable Alternative Apparel’s clothes are – once you’ve tried one, their products will quickly become your favourite wardrobe basics.

Alternative Apparel make their clothing from sustainable fabrics (currently 65% of the fabrics they use are eco-friendly, although they are working to increase this figure), with a transparent supply chain in officially audited factories. All of their eco fabrics, like this t-shirt, use non-toxic, low impact dyes as well as some natural dyes. They don’t ship internationally at the moment but there are some international retailers that might stock this product – you can email them to find out if they are stocked in a shop near you.



Environmentally FriendlyAlternative is a certified Los Angeles Green Business. All their products are made with non-toxic, low impact dyes on all eco fabrics, as well as natural dyes. The company also use a G2 Eco-Wash to finish garments which uses 60% less water and no chemicals.

Fairly Traded

Fairly TradedAlternative Apparel is committed to safe working practices for all employees. Their factories are in accordance with the Fair Labor Association (FLA) Workplace Code of Conduct. Additionally, many of the factories they work with are certified by Worldwide Responsible Accredited Production (WRAP), an independent, non-profit team of global social compliance experts. You can use the interactive map on their website to see the location of the factories and what happens at each stage of production.