Shampoo by Avalon Organics
Clarifying Lemon Shampoo – $10.50
Founded on the notion of ‘consciousness in cosmetics,’ Avalon Organics is guided by five distinct principles: purity and safety (using natural ingredients), sustainability (in the form of organic agriculture), effectiveness (creating quality products that truly work), intimacy (promoting self-care by offering a luxurious and nourishing beauty routine), and personal choice (respecting individual lifestyle needs and practices). The company aims to be as transparent as possible when it comes to ingredients: aside from promising that all products are free from parabens, SLS/SLES, mineral oils and aluminium, the website also features a brilliant glossary that translates the scientific names of each and every ingredient used into plain English. (‘Achillea millefolium,’ anyone? Don’t worry, it’s only yarrow extract!)
With pure lemon essential oil to cleanse and brighten, chamomile and aloe extracts to soothe, and Vitamin E and wheat protein to strengthen and protect, the Clarifying Lemon Shampoo is great for all hair types and smells like a Sicilian lemon grove on a hot summer’s day. It lathers well, leaves hair feeling clean and soft, and restores natural colour and shine. All in all, a delight to use!
Avalon Organics is based in the USA but is also available to buy in some UK shops, including Holland & Barrett.
Avalon seeks to support organic farming by making the conscious decision to formulate products using certified organic botanicals and oils. In addition, the range is free from both genetically-modified material and chemicals such as synthetic preservatives and petroleum derivatives that are potentially harmful to the environment. The company is also committed to using recycled and recyclable packaging materials: many of its bottles, for example, are made from 100% post-consumer resin.
Avalon Organics is a committed member of the Leaping Bunny Program, an initiative created by The Coalition for Consumer Information on Cosmetics to provide a cruelty-free standard for companies producing cosmetic, personal care, and household products. Avalon products and their individual ingredients are never tested on animals.