Green
Braintree have always used sustainable fibres such as bamboo, hemp, recycled fabric, and organic cotton throughout their entire men’s and women’s clothing range. They are true innovators in the field of sustainable fabrics, and offer a very comprehensive range of wardrobe staples using entirely natural and organic fabrics that have a lower impact on the environment than the synthetic fabrics used by much of the fashion industry. They design their fabrics and clothing to be durable and long-lasting, in the hopes that they will contribute to a culture that rejects throwaway trends and fast-fashion. Each piece of Braintree clothing is made in the same country, meaning that it doesn’t need to be shipped from place to place, and they transport all of their finished clothing from the country where it was produced to the country of sale in a slow and environmentally thoughtful way, never by air.
Braintree see investing in the people who make their clothes as part and parcel of being a sustainable brand. They have worked with the same factories and suppliers since they were founded in the 1990s, and have therefore been able to establish close relationships with their manufacturers. They are able to provide their employees with job security, guaranteed steady wages, and a shared vision and growth. Their official code of conduct is approved by the International Labour Organisation, in line with the Universal Declaration of Human Rights. The full code of conduct is available on their website, and it covers fair wages, safe working conditions, humane hours, non discrimination, and no child or forced labour.
